Year 2021
Authors 陳啟雄( Chi-Hsiung CHEN)、陳啟雄(Chi-Hsiung Chen)、陳俊宏(Jun-Hong Chen)、徐方正(Fang Cheng Hsu)*
Paper Title An Investigation Into the AR Packaging Marketing Strategy Methods of Chinese Mooncakes
Journal Title International Journal of Business and Economics, vol.12 no.8 pp.847-859
Paper Type EI